The power of Music and Words

Recently we have discussed about how scripting ads and using specific pieces of music in them can either make them a huge success or cause them to be a total failure. I have chosen three ads which make me feel emotional whenever I see them and they are proof that using emotive music and well-written scripts makes advertising brilliant. And to see the amazing effect the music has on an ad, try watching the ads without sound at first and only then turn it on. 

Fiat 500 Spring/Summer Collection 2014:

BBC Winter Olympics:

Cadbury Dairy Milk - Office:

In addition, I chose to post one more video of a piece of music that I love and think that it would make for a brilliant soundtrack for an ad:

Emma? No, just me

I am currently a student at the University of Worcester, studying for a Marketing, Advertising and PR degree. As part of my Advertising Campaign Strategy course I am required to have this blog where I will discuss what stage I'm in with the preparation of my team's presentation for the AD&D New Blood awards (very exciting!) as well as analyse ads, campaigns and all things related to advertising, either good or bad.This blog will give me a chance to try out my analytical and creative skills improved during the course of my Uni years, using my 'thinking outside the box' approach to advertising and getting a bit of insight about the 'real deal' in the world of advertising.

To start with, I will post an ad which I think is brilliantly creative and at the same time very simple, with no need for any further explanations:

Because toilet paper is a product that advertisers cannot show a direct use of, they have to find distinct, creative and appealing ways to advertise it; and in my opinion, this ad is genius. It is not only funny but also sarcastic in a way that makes people think twice about disregarding the use of paper in the future.

Thoughts on the AD&D brief will be posted shortly and until then I will try to find more creative campaigns and ads and share them.